Can YouTube stay on top? Ambatchmasterpublisher

Can YouTube stay on top? Ambatchmasterpublisher



The online video kingpin's marriage with Google should keep YouTube in front. But some rivals sense an opportunity to catch up.
By Paul R. La Monica, CNNMoney.com editor at large
November 14 2006: 9:15 AM EST

NEW YORK (CNNMoney.com) -- It's only been a little more than a month since Google shook up the online video world by announcing that it was buying YouTube for $1.65 billion.

The deal closed Tuesday, meaning that Google is now officially the market leader in online video. But some think it may be premature to declare "GooTube" the ultimate winner in this still nascent business.
google_youtube.03.jpg
Google-YouTube may be the online video gorilla but some see room for other competitors.
TECHNOLOGY
Online video explosion
YouTube isn't the only site benefitting from the popularity of online video.
Total unique visitors (in millions)
Site Aug. 06 Sept. 06 Oct. 06
YouTube 19.1 20.8 23.5
Yahoo Video 21.1 18.6 20.9
Google Video 11.9 13.2 14.6
MSN Video 15.4 17.1 13.9
MySpace Videos N/A 8.9 10.0
Heavy.com 7.6 6.9 7.8
Ebaumsworld.com 5.1 4.3 4.2
Metacafe 1.8 4.2 3.8
Break.com 2.5 3.5 2.8
Source:comScore Media Metrix

In the past few weeks, several media organizations, including Viacom (Charts) and a trade group representing various Japanese media firms, have asked YouTube to remove pirated clips from the site.
Google buys YouTube for $1.65 billion

At the same time, several media firms have stepped up efforts to promote their own broadband video offerings.

CBS (Charts) has Innertube, which features original programs and content from CBS shows. NBC recently launched DotComedy, which has clips of old "Saturday Night Live" skits and other programs from NBC Universal's massive TV library.

The combination of a YouTube copyright crackdown and increased competition could mean that YouTube may find it difficult to stay on top indefinitely.

To be sure, there does not appear to be any sort of YouTube backlash so far. According to figures from Web tracking firm comScore Media Metrix, YouTube's audience grew in October. The site had 23.5 million unique visitors last month, compared to 20.8 million in September and 19.1 million in August.

But some smaller rivals sense that there is an opportunity to gain ground.

Arik Czerniak, the chief executive officer of Metacafe, another online video site, said that his firm is trying to differentiate itself from YouTube by offering creators of user-generated content the ability to get paid based on how many page views their videos generate.
Meet the sons of YouTube

Another online video site, Revver, also pays users who submit popular videos. Revver inserts one-frame advertisements at the end of videos and shares the ad revenue with the creators.

"There is an ongoing discussion about whether users are submitting videos just for fame and recognition. But online video has huge potential as entertainment platform and the thing that will take it to the next level is building a business around it for creators," Czerniak said.

Metacafe has seen its audience grow in recent months, from 1.8 million visitors in August to 4.2 million in September. Traffic dipped to 3.7 million in October, though. Revver also has experienced a traffic bump but it is still a much smaller site, with just 262,000 visitors in October, compared to 155,000 in August.

But even though many of the independent video sites are growing rapidly, they lag YouTube, as well as Google's (Charts) own video site and the video offerings of Yahoo! (Charts), News Corp.'s (Charts) MySpace and Microsoft's (Charts) MSN, by a wide margin.

Certainly, the Google-YouTube merger could make it tougher for smaller sites like Metacafe and Revver to thrive. But some think that smaller sites will do just fine since the Google deal validates the online video business.
Making money from Mentos

In fact, larger media companies may look to partner with, or outright acquire, other online video firms in order to compete more effectively against Google.

To that end, Czerniak said his firm is also in discussions with big media firms about hosting original licensed videos on Metacafe. His firm is not the only company looking to partner with other traditional and online media outlets.

"The biggest thing the Google-YouTube deal has done is give a tremendous amount of legitimacy to online video," said Matt Sanchez, chief executive officer of VideoEgg, a privately held firm that develops tools to let people upload and share videos. "Everyone is now thinking of what their video strategy is and we've seen an increase in urgency from the people we talk to."

VideoEgg is trying to be more of a partner with larger firms as opposed to a destination site for user videos. In addition to tools, VideoEgg has also developed an online video ad platform that's used by social networking sites such as Bebo, Dogster and Tagged.

Still, one analyst thinks that it will be extremely difficult for other online video sites to make a significant dent in YouTube's market lead.

"YouTube has a distinct advantage from being a leader. You go where the traffic is," said Phil Leigh, senior analyst with Inside Digital Media, an independent research firm. "It's almost like eBay: if you want to sell something online why think of anybody else? Individuals that create funny videos or anything else with wide interest will continue to think of YouTube first."

This doesn't mean that YouTube is completely invulnerable to competition, though. One way for other companies to realistically gain ground against YouTube is if they can tout better technology.

"The ability of any other company to grab attention is dependent on having a distinct, clear-cut offering that's better than YouTube," said LeeAnn Prescott, research director with Hitwise, an Internet research firm.

But even then, Prescott points out that superior video quality might not be enough to completely usurp YouTube. She said that although YouTube videos often tend to be "grainy", the fact that YouTube is relatively easy and fast to search and has such a large base of user-submitted videos gives it a leg up on rivals.

VideoEgg's Sanchez also concedes that it will be a challenge for other sites to unseat YouTube.

"Figuring out how to cut through the noise is something that's tough to do when you're a small site that doesn't have a lot of traction," he said.

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Stone

[edit] In geology
Rock (geology), a naturally occurring aggregate of minerals and/or mineraloids, or an individual piece of rock
Marble, a metamorphic rock resulting from the metamorphism of limestone
See also: list of rocks, a list of naturally-occurring rock types

[edit] In print and literature
Stone trilogy, novels by Graham Edwards
Stone (novel), a science fiction novel by Adam Roberts
Stone (Marvel Comics), a martial artist first featured in the Daredevil series
Stone (Image Comics), a character created by Whilce Portacio and published under the Image Comics name

[edit] In film and television
Stone (film), a 1974 Australian biker film produced and directed by Sandy Harbutt
The Stones (TV series), an American sitcom
Piedras (film), (Stones), a 2002 Spainsh film directed by Ramon Salazar

[edit] In music
The Rolling Stones, often known simply as "The Stones"
Stone (band), a Finnish thrash metal band
The Stones (New Zealand band), a New Zealand rock band
12 Stones, an American Christian rock band
"Stones" (song), a song popular within the Ultima universe
Stones (Neil Diamond album), released in 1971

Wacky Race and Weird Cotswolds Tradition - Cheese Rolling in Gloucestershire

During rationing, a wooden wheel replaced the cheese rolling down the hill - but a small piece of cheese was always placed in the center of it, to keep up the tradition. In those days, the prize was a 50 pence piece.
Today, besides bumps and bruises, the winner takes home a handmade Double Gloucester cheese made by Mrs. Diana Smart of Churcham. Mrs. Smart is the only person in Gloucestershire still making Double Gloucester cheeses by hand, using traditional methods

Cooper's Hill Cheese Rolling

Once a year, as they have done for hundreds of years, young men and women hurl themselves down a hill so steep that it is impossible to remain standing, in pursuit of a seven or eight pound wheel of locally made Double Gloucester cheese.

No one knows exactly when the tradition of people throwing themselves down Cooper's Hill in Brockworth, south east of Gloucester, began but it was already a well-established Whitsun event in the early 1800s

Wolfgang's Absolutely Luscious Brownies

Position rack in center of oven and preheat oven to 350 degrees. Butter, or coat with vegetable spray, an 8-inch square baking pan.
Dust with flour, tapping out excess flour.
Set aside.
In the top of double boiler or medium heatproof bowl set over simmering water, combine chocolate, butter, and espresso (if desired), stirring occasionally until almost melted.
Turn off the heat, stir, and let melt completely.
Sift together the flour, baking powder, and salt. Set aside.
In a large heatproof mixing bowl set over simmering water, whisk the eggs, sugar, and vanilla until the sugar dissolves.
Transfer to the large bowl of an electric mixer, on high speed, using paddle or beaters, beat until pale yellow.
Lower speed to medium, scrape in the chocolate mixture, and beat until well mixed.
On low speed, gradually add flour mixture and beat just until combined.
Add 1 cup of walnuts and again, on low speed, beat just until combined.
Scrape into prepared pan and sprinkle remaining walnuts over top of cake.
Bake until edges of cake pull away from sides of pan and a toothpick inserted into center of cake comes out clean, 40 to 45 minutes.
Cool on wire rack.
To serve, cut the brownies into 9 squares, each about 2 1/2 inches.
Serve as is or with softly whipped cream or ice cream of your choice.
Yield: 9 servings